Executive Certificate in

Digital Marketing and Strategy

  • 3 Months

  • Online

  • UAE + EGV


About The Program

Digital marketing is a modern approach to marketing that utilizes digital channels and technologies to promote products, services, and brands to a target audience. It encompasses a wide range of strategies and tactics designed to reach and engage consumers online, leveraging various digital platforms and tools. Digital marketing has become increasingly important as more people spend time online, and businesses seek to connect with their audiences in the digital space.

What's Included In The Program

Covering 12 major online marketing topics and comprising of 20+ hours of clear cut lectures & practice activities - this course is "incredible value for money!" as one student said. We'll cover:

  • Market Research Ask 3 simple questions to validate your business idea.
  • WordPress Build a world-class website in 1 hour without any coding.
  • Email Marketing Build a mailing list of 1000 people in 30 days from scratch.
  • Copywriting Write sales pages that make the cash START ring!
  • SEO (Search Engine Optimisation) Get free traffic to your website with SEO.
  • YouTube Marketing Drive traffic & sales with simple "how to" videos.
  • Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
  • Linkedin Marketing. Go viral on Linkedin and 400x your connections.
  • App Marketing. Discover 43 Ways To Promote Your App.
  • Google Adwords. Avoid common mistakes and set up profitable campaigns first time.
  • Facebook Ads. Make money with Facebook Ads without spending a fortune.
  • Google Analytics. Improve your marketing with Google Analytics data.


Our Projects

  • Create a Email Marketing Campaign for a Large Healthcare Diagnostic Lab
  • Create a B2B Marketing Plan for a SIngapore Based Activated Carbon company

Our Certifications

Our renowned certifications with Unique IDs and a QR code are highly beneficial for learners as it can be referred to for background verifications in the future. With these certifications you will be vouched for being a professional.

We recognize your efforts and keep our word by providing you with a training completion certification for determination.


By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.


Week 1

Introduction to Digital Marketing

Website Planning and creation

Week 2

Search Engine Optimization

Search Engine Marketing

Week 3

Digital Media Planning and buying

Content Strategy

Week 4

E-mail Marketing

E-Commerce Management

Corporate Pathway

Get guaranteed virtual internships from ProU global corporate partners across Europe, USA, Canada, UK

Frequently Asked Questions

What is ProU Institute?

ProU Institute is founded by global leaders in IT & Management domain who have worked in over 60 countries and have served as VPs, CXOs

How do I benefit from ProU?

You get the best of academic and corporate right on your mobile and laptop! You can learn from our intuitive online learning portal with recorded curated sessions, Attend live sessions and work on real internships by top global companies.

Can I get a Job after the ProU programme?

YES! We provide skills along with internships to make you job-ready! Whether you want to make a career as a Blockchain Developer or Data Scientist you will have the confidence to pursue your career after the programme.

How do I pay my Fees?

We have multiple options, you can pay directly on website or on LMS

Will I need to physically attend lectures?

I have more queries; how do I connect? hello@prou.academy or simply chat with us on the bottom right.