Strategic Marketing

1. Understand the relationship between the marketing plan and strategic objectives. 1.1 Evaluate critically how marketing techniques and tools can support an organization’s strategy and their impact on the marketing plan. 1.2 Determine marketing methodologies and approaches that contribute to a marketing plan in complex organizations. 1.3 Address the risks associated with the marketing plan.
2. Produce a strategic marketing plan. 2.1 Analyze critically the components of a marketing plan and their level of importance in achieving strategic objectives. 2.2 Develop mitigation strategies for high-risk components of the plan. 2.3 Create a marketing plan for a complex organization that achieves strategic objectives.
3. Promote the marketing plan to support strategic objectives. 3.1 Discuss how the marketing plan supports strategic objectives. 3.2 Develop an approach to gain agreement for the marketing plan that changes organizational actions and methods to achieve strategic objectives. 3.3 Critically evaluate the agreed plan and provide review measures for it.

Finance for Managers

1. Be able to monitor and control budgets to achieve organisational objectives. 3.1 Develop and implement a budget monitoring system to assess budget performance against targets. 3.2 Critically evaluate budget performance and take corrective action where necessary. 3.3 Determine the impact of external factors on budget performance and adjust budgets accordingly.
2. Be able to produce financial statements for complex organisations. 4.1 Identify and evaluate the financial statements that are required for complex organisations. 4.2 Develop and produce financial statements that meet the needs of stakeholders and comply with legal and accounting requirements. 4.3 Critically analyse financial statements to assess financial performance and inform decision making.
3. Be able to evaluate financial proposals for expenditure provided by others. 3.1 Identify criteria by which proposals can be judged. 3.2 Critically analyse the viability of a proposal for expenditure. 3.3 Identify the strengths and weaknesses of a proposal and give feedback on the financial proposal. 3.4 Analyse the viability of a proposal for expenditure.

Strategic Direction

1. Be able to review and determine the organisation’s strategic aims and objectives. 1.1 Critically analyse the existing strategic aims and objectives of the organisation. 1.2 Undertake a critical evaluation of the components of current organisational strategy. 1.3 Critically analyse the factors affecting the strategic aims of organisational strategy over the short and medium term.
2. Be able to evaluate progress towards achieving organisational strategic aims and objectives. 2.1 Apply a range of diagnostic and analytical tools to audit and assess progress towards existing strategic aims and objectives. 2.2 Take responsibility for and critically assess the expectations of all stakeholders and their influence upon future organisational strategy. 2.3 Critically analyse, interpret and produce an evaluation of the existing organisational strategic position and progress towards achieving the existing strategy.
3. Be able to determine and evaluate strategic options to support a new strategic position. 3.1 Critically evaluate and develop a range of alternative strategic options to meet organisational strategic aims, direction and objectives in the short and medium term. 3.2 Determine and justify the existing strategic option that can meet the revised strategic position.

Strategic Planning

1.1 Develop and communicate a strategic plan to all stakeholders involved in its implementation. 1.2 Develop an implementation plan, specifying the resources required, timelines, roles and responsibilities for each action and milestones. 1.3 Monitor and review the implementation of the plan, assessing the effectiveness of the plan and making necessary adjustments. 1.4 Communicate progress and any necessary adjustments to stakeholders, including senior management, employees, and external stakeholders.
Be able to evaluate the impact of the strategic plan on the organisation.
2.1 Evaluate the effectiveness of the strategic plan, using key performance indicators (KPIs) and other appropriate measures. 2.2 Identify any areas where the strategic plan has not been effective and make recommendations for improvement. 2.3 Analyse the impact of the strategic plan on the organisation’s performance, including financial, operational, and repetitional impacts.
3. Be able to implement, evaluate, monitor and review the strategic plan. 3.1 Critically review the organisational and market factors to be considered in the implementation of the strategic plan. 3.2 Determine and apply a range of tools and concepts to monitor and review the strategic plan. 3.3 Determine the impact of the strategic plan on the organisation’s direction and achievement of the organisation’s objectives.

Creative and Innovative Management

Understand the importance of creative and innovative management in organizations.
1.1 Evaluate the current processes for creative and innovative management in an organization, and assess their effectiveness.
1.2 Explain how to inspire and guide others to adopt a positive attitude towards innovation and change.
Support creative and innovative management processes for an organization.
2.1 Analyze how the vision and mission of an organization can influence the generation of creative and innovative management processes.
2.2 Use analytical tools to identify potential ideas for creative and innovative management.
2.3 Assess the risks and benefits associated with creative and innovative management ideas.
2.4 Use change models to facilitate the implementation of creative and innovative management ideas.
Influence others to effect change in an organization.
3.1 Develop a persuasive rationale to communicate the benefits of a creative and innovative management idea to stakeholders in an organization.
3.2 Communicate a creative and innovative management idea effectively to stakeholders in an organization.
3.3 Establish key goals and priorities for the implementation of a creative and innovative management idea based on feedback from stakeholders.
4.1 Evaluate current creative and innovative management processes in an organisation and explain how to lead others to positively embrace innovation and change.
4.2 Support creative and innovative management processes for an organisation by assessing the influence of vision and mission, using analytical tools to identify potential ideas, assessing risks and benefits, and using change models to support implementation.
4.3 Influence others to effect change in an organisation by producing an appropriate rationale, communicating ideas to stakeholders, and establishing key goals and priorities using feedback from stakeholders.
4.4 Plan a strategy to overcome barriers to the implementation of a creative and innovative management idea in an organisation, explain how the strategy plan will ensure innovative change is achieved, and communicate the strategy plan to relevant stakeholders.

Managing Corporate Responsibility in the Wider Business Environment

Understand the wider implications and effects of global integration on organizations. 1.1. Explain the impact of globalization on national economies, including the benefits and challenges. 1.2. Discuss the role of international institutions in influencing organizational policies and practices. 1.3. Describe how EU membership affects the workplace, including the impact on employment laws and regulations.
Understand the importance of responsible corporate governance in organizations. 2.1. Explain the significance of responsible corporate governance in organizations, including its impact on stakeholders and overall performance. 2.2. Analyze the regulatory requirements that shape corporate governance, including legal and ethical considerations. 2.3. Evaluate the impact of regulatory requirements on corporate stakeholders’ interests in an organization, such as shareholders, employees, customers, and suppliers.
Understand the effects of environmental legislation, directives, and guidance on organizations. 3.1. Discuss the economic implications of adopting a policy of environmental awareness in organizations, including the benefits and costs. 3.2. Explain the actions that organizations can take to maintain the environment, such as reducing carbon emissions and using sustainable resources. 3.3. Describe the measures that exist to improve workplace health and safety practices, such as risk assessments and training programs.
4.1: This point involves analyzing the responsibilities of organizations to improve workforce welfare. This can include things like providing safe working conditions, fair pay, and benefits to employees.
4.2: This point involves comparing different approaches to the management of diversity in organizations. This can include strategies for recruiting and retaining a diverse workforce, as well as promoting an inclusive workplace culture.
4.3: This point involves comparing different organizational approaches to ensuring positive policies of workforce diversity. This can include things like training programs, diversity councils, and employee resource groups.

Research Methods

1. Understand and apply different research methods for realistic and applicable outcomes. 1.1 Critically apply quantitative and qualitative research principles practically. 1.2 Define and prioritize research and development questions based on contemporary managerial and business needs.
2. Use standard research methodologies. 2.1 Produce critical literature reviews based on research methodology. 2.2 Use appropriate methodology, instrumentation, and research design for fieldwork. 2.3 Apply statistical methods critically.
3. Produce research reports. 3.1 Plan and deliver management research projects using research methodologies. 3.2 Provide written research reports with data visualization. 3.3 Address ethical issues in research.

Development as a Strategic Manager

Identify personal skills needed to achieve strategic goals. 1.1 Analyze the organization’s strategic direction critically. 1.2 Evaluate critically the strategic skills required by leaders working in complex environments to achieve personal and organizational strategic goals. 1.3 Assess the relationship between current, needed, and future skills necessary to attain strategic objectives.
Manage personal leadership development to support the accomplishment of strategic goals. 2.1 Discuss critically the opportunities for supporting leadership development. 2.2 Create a personal development plan to direct leadership development in a complex environment. 2.3 Develop an implementation process to support the success of the leadership development plan, enabling significant changes in leadership style.
Evaluate the effectiveness of the leadership development plan. 3.1 Critically evaluate the extent to which the plan achieves its objectives. 3.2 Assess the impact of leadership style and goal attainment on strategic ambitions in various organizational settings. 3.3 Review and update the leadership development plan critically.
Advocate an employee welfare environment that aligns with organizational values. 4.1 Evaluate critically the impact of the corporate commitment to employee welfare on strategic organizational objectives. 4.2 Discuss how an employee welfare environment can affect the achievement of strategic organizational objectives. 4.3 Determine the impact of the corporate commitment to employee welfare on the development of organizational values that support the realization of strategic goals.

Contemporary Human Resource Management

Understand the environment of modern organisations and changing nature of contemporary HRM.
1. Analyze the internal and external environmental forces affecting organizations.
2. Describe how HRM has changed in response to environmental forces.
Understand the impact of changes to the structure and nature of industry, employment law and working patterns on HRM.
1. Explain how globalisation and international forces impact organizational HR strategies and practices.
2. Explain how demographic, social, and technological trends affect HR strategies and practices.
3. Explain how government policy and legal regulation impact HR strategies and practices.
4. Understand the process of strategic management and the role of HR professionals in contributing to it. 3.1 Explain the key concepts and terminology used in strategic management. 3.2 Conduct a stakeholder analysis and environmental audit to identify strategic opportunities and challenges. 3.3 Describe the role and contribution of HR professionals in the strategic planning process.
5. Understand the diverse application of HR practices in a range of organisational contexts. 4.1 Identify and analyze different organizational contexts, such as multinational companies, small and medium-sized enterprises, and non-profit organizations. 4.2 Evaluate the effectiveness of HR practices in achieving organizational goals and objectives in a given context.

Resourcing, Talent Management and Development

1. Understand the theoretical and conceptual basis for employee resourcing and major contemporary developments in employee resourcing and talent management. 1.1 Analyze contextual and environmental themes and trends that are relevant to employee resourcing and talent management. 1.2 Evaluate the strategic significance of employee resourcing and talent management.
2. Understand the features and characteristics of changing employment markets as a basis for effective resourcing and talent management strategies. 2.1 Describe the ways in which employment markets differ and the implications for organizations. 2.2 Develop long- and short-term resourcing and talent planning strategies. 2.3 Explain the process of human resource planning.
3. Understand the full range of professional functions associated with long- and short-term talent and succession planning. 3.1 Explain the professional functions associated with talent and succession planning.
4. Understand the theoretical and conceptual basis of learning and talent development and contemporary research evidence. 4.1 Explain the theoretical perspective of learning and talent development. 4.2 Discuss the process and practices involved in learning and talent development.
5.3: Design and implement effective resourcing and talent management strategies to meet organisational needs. 5.4: Evaluate the effectiveness of resourcing and talent management strategies against organisational objectives and environmental factors.

Performance Management

Understand the link between HR practices, employee performance, and organizational performance. 1.1: Identify how HR practices impact organizational performance. 1.2: Explain HR’s role in improving employee performance.
Identify barriers that hinder achieving expected performance standards. 2.1: Identify performance standards and obstacles preventing them from being met. 2.2: Develop strategies to overcome barriers and achieve expected standards.
Analyze key HR and employment practices that influence employee performance. 3.1: Identify HR and employment practices and their effect on employee performance.
Understand the key requirements of performance management systems and their integration. 4.1: Identify different performance management systems. 4.2: Explain ways to integrate performance management systems.

Contemporary HRM

Understand the environment of modern organisations and changing nature of contemporary HRM.
Analyze the internal and external environmental forces affecting organizations.
Describe how HRM has changed in response to environmental forces.
Understand the impact of changes to the structure and nature of industry, employment law and working patterns on HRM.
1. Explain how globalisation and international forces impact organizational HR strategies and practices.
2. Explain how demographic, social, and technological trends affect HR strategies and practices.
3. Explain how government policy and legal regulation impact HR strategies and practices.
4. Understand the process of strategic management and the role of HR professionals in contributing to it. 3.1 Explain the key concepts and terminology used in strategic management.
5. 3.2 Conduct a stakeholder analysis and environmental audit to identify strategic opportunities and challenges. 3.3 Describe the role and contribution of HR professionals in the strategic planning process.
6. Understand the diverse application of HR practices in a range of organisational contexts. 4.1 Identify and analyze different organizational contexts, such as multinational companies, small and medium-sized enterprises, and non-profit organizations. 4.2 Evaluate the effectiveness of HR practices in achieving organizational goals and objectives in a given context.

Business Finance

1. Understand the management of working capital in small businesses. 1.1: Explain and analyze the accounting and finance process for small businesses. 1.2: Discuss costs and costing techniques relevant to small businesses.
2. Explain the framework for financial decision making and interpretation of financial statements. 2.1: Analyze costing and business structures, and explain their framework. 2.2: Explain the benefits of budget preparation in the decision-making process.
3. Be able to interpret various investment appraisal methods. 3.1: Synthesize a report on investment appraisal techniques in the context of your own business.
4. Produce a range of financial budgets for small businesses and discuss the benefits and relevance of budget preparation in decision-making processes. 4.1: Analyze and report financial information that facilitates decision-making at the management level.

International Financial Management

1. Understand the international financial environment, focusing on financial markets and exchange rate determination. 1.1. Explain the concepts of Triangular Arbitrage and covered interest arbitrage and the conditions that lead to their occurrence. 1.2. Analyze the international financial environment by examining financial markets. 1.3. Explain the common methods used for conducting international business. 1.4. Provide a model for valuing multinational corporations.
2. Analyze exchange rate behavior and explore the relationship between inflation, interest rates, and exchange rates. 2.1. Explain how to measure exchange rate movements. 2.2. Examine the equilibrium exchange rate and the factors that impact it. 2.3. Explain the purchasing power parity (PPP) theory as it pertains to exchange rate changes. 2.4. Discuss the influence of inflation and interest rates on exchange rates and how financial institutions use anticipated exchange rate movements to their advantage.
3. Understand how to forecast future exchange rate risks and manage these risks by hedging exposure. 3.1. Explain why corporations forecast future exchange rate and currency risks. 3.2. Explain how to evaluate forecast performance. 3.3. Discuss forward contracts, currency call and put options contracts. 3.4. Explain how to account for uncertainty surrounding forecasts.
4. Understand how multinational corporations (MNCs) determine their short-term cash flow needs for financing international trade. 4.1. Explain common trade finance methods used by MNCs. 4.2. Describe methods of payment for international trade, including letters of credit, bills of exchange, and documentary collections. 4.3. Identify sources of short-term financing methods available to MNCs. 4.4. Explain how MNCs determine whether to use foreign financing for their short-term cash flow needs.
5. Understand how MNCs manage long-term assets and liabilities, and conduct capital budgeting analysis and capital structure decisions. 5.1. Compare the capital budgeting analysis of an MNC’s subsidiary versus its parent company. 5.2. Demonstrate how multinational capital budgeting can be applied to determine whether an international project should be implemented, taking into consideration factors such as exchange rate risk, political risk, and country risk. 5.3. Explain how the risk of international projects can be assessed, including techniques such as sensitivity analysis, scenario analysis.

Contemporary Human Resource Management

Understand the environment of modern organisations and changing nature of contemporary HRM.
1. Analyze the internal and external environmental forces affecting organizations.
2. Describe how HRM has changed in response to environmental forces.
Understand the impact of changes to the structure and nature of industry, employment law and working patterns on HRM.
1. Explain how globalisation and international forces impact organizational HR strategies and practices.
2. Explain how demographic, social, and technological trends affect HR strategies and practices.
3. Explain how government policy and legal regulation impact HR strategies and practices.
4. Understand the process of strategic management and the role of HR professionals in contributing to it. 3.1 Explain the key concepts and terminology used in strategic management. 3.2 Conduct a stakeholder analysis and environmental audit to identify strategic opportunities and challenges. 3.3 Describe the role and contribution of HR professionals in the strategic planning process.
5. Understand the diverse application of HR practices in a range of organisational contexts. 4.1 Identify and analyze different organizational contexts, such as multinational companies, small and medium-sized enterprises, and non-profit organizations. 4.2 Evaluate the effectiveness of HR practices in achieving organizational goals and objectives in a given context.

Customer Growth Marketing

1. Evaluate and design communication strategies to meet marketing objectives. 1.1 Critically analyze various communication strategies. 1.2 Determine the most effective communication strategy to achieve the desired objectives.
2. Redefine segmentation and targeting techniques to reach the customer base. 2.1 Analyze and redefine targeting techniques. 2.2 Suggest modifications to existing customer segmentation to reach specific customer niches.
3. Develop creative marketing plans based on consumer behavior. 3.1 Evaluate the relationship between consumer behavior and marketing plans. 3.2 Create and develop innovative marketing plans to attract the target audience.
4. Create a competitive advantage and establish long-term growth through relationship marketing. 4.1 Analyze potential marketing methods to engage with the customer base and foster loyalty. 4.2 Devise marketing strategies that promote customer retention through relationship marketing.

Advanced Strategic Marketing

1. Evaluate and design successful communication strategies for marketing outcomes.
2. Identify and redefine segmentation and targeting techniques to reach customers.
3. Develop and explain creative marketing plans targeting consumer behavior.
4. Conceptualize competitive advantage by creating long-term growth using relationship marketing.
5. Evaluate various possible orientations of marketing strategy.
6. Identify and analyze marketing issues within various environments, utilizing a wide range of marketing techniques, concepts, and models.
7. Critically evaluate various options available within given constraints and apply competitive positioning strategies.
8. Analyze and develop creative, customer-focused, and innovative strategies incorporating relevant marketing mix decisions to realize sustainable competitive advantage.
9. Be able to identify competitive advantage as an on-going process that needs to be measured, managed, and controlled. 9.1 Analyse and conceptualize a measurement process of competitive advantage 9.2 Discuss implementation and control by applying marketing metrics to monitor competitive advantage 9.3 Develop metrics to measure customer lifetime value